Module 1

General E-commerce Relevant Statistics Overview

Overview

Today’s composition of The Central European Free Trade Agreement (CEFTA) has been reduced to the Western Balkan economies of Albania, Bosnia and Herzegovina, Kosovo*, Macedonia, Serbia and Montenegro, and Moldova (not belonging to the Western Balkan’s bloc).

Country profiles including geography, general indicators for demographics, economy, business and of course e-commerce are presented on this platform to give an overview of relevant information in a user-friendly and easy to understand manner and serve existing as well as new companies in e-commerce.

E-commerce Data

Next module

Did you know?

77% of online shoppers in Kosovo are buying clothes. (Eurostat)

Find out more

Newsletter subscribe

Get notifications when the next module becomes avaliable

Legal disclaimer: This geographical map is for informational purposes only and does not constitute recognition of international boundaries or regions; GIZ makes no claims concerning the validity, accuracy or completeness of the maps nor assumes any liability resulting from the use of the information therein.

North Macedonia

Click on map to visit market's website Click here to visit market's website
Population	2057680
Population ages 16-64	13992.22
Internet use	85.3%
Internet shoppers	53.5%
Currency	Macedonian denar
GDP per capita, PPP	21304.5

Albania

Click on map to visit market's website Click here to visit market's website
Population	2777690
Population ages 16-64	1861052
Internet use	83.1%
Internet shoppers	38.5%
Currency	Albanian lek
GDP per capita, PPP	19496.20

Serbia

Click on map to visit market's website Click here to visit market's website
Population	6664450
Population ages 16-64	43318.93
Internet use	85.36%
Internet shoppers	64.18%
Currency	Serbian dinar
GDP per capita, PPP	25061.9

Kosovo

Click on map to visit market's website Click here to visit market's website
Population	1761980
Population ages 16-64	11981.46
Internet use	90%
Internet shoppers	51%
Currency	European euro
GDP per capita, PPP	14971.20

Bosnia & Herzegovina

Click on map to visit market's website Click here to visit market's website
Population	3233530
Population ages 16-64	21664.65
Internet use	83.38%
Internet shoppers	41.31%
Currency	Bosnia and Herzegovina convertible mark
GDP per capita, PPP	20950.20

Moldova

Click on map to visit market's website Click here to visit market's website
Population	2538890
Population ages 16-64	17264.45
Internet use	76%
Internet shoppers	34%
Currency	Moldovan leu
GDP per capita, PPP	15719

Montenegro

Click on map to visit market's website Click here to visit market's website
Population	617210
Population ages 16-64	4011.87
Internet use	88.36%
Internet shoppers	32.13%
Currency	European euro
GDP per capita, PPP	28324.6

Resource and information center on key
aspects of e-commerce for all CEFTA members.

ECOMMERCE FOR ALL

Find out more

Overview of the E-commerce Data for the CEFTA region.

Business Facts

Indicators for E-commerce readiness

Internet Use, E-shoppers and Digital Skills

Categories of Online Shopping

Internet Activities

View all e-commerce data

* This designation is without prejudice to positions on status and is in line with UNSCR 1244 and the ICJ Opinion on the Kosovo declaration of independence.

Module 1

General E-commerce Relevant Statistics Overview

Did you know?

Newsletter subscribe

North Macedonia

Albania

Serbia

Kosovo

Bosnia & Herzegovina

Moldova

Montenegro

Resource and information center on key
aspects of e-commerce for all CEFTA members.

ECOMMERCE FOR ALL

Overview of the E-commerce Data for the CEFTA region.

* This designation is without prejudice to positions on status and is in line with UNSCR 1244 and the ICJ Opinion on the Kosovo declaration of independence.

Implementor

About the platform

E-commerce data

CEFTA Markets

Module 1

General E-commerce Relevant Statistics Overview

Did you know?

Newsletter subscribe

Thank you!

North Macedonia

Albania

Serbia

Kosovo

Bosnia & Herzegovina

Moldova

Montenegro

Resource and information center on key aspects of e-commerce for all CEFTA members.

ECOMMERCE FOR ALL

Overview of the E-commerce Data for the CEFTA region.

* This designation is without prejudice to positions on status and is in line with UNSCR 1244 and the ICJ Opinion on the Kosovo declaration of independence.

Implementor

Resource and information center on key
aspects of e-commerce for all CEFTA members.